The Coxno Exchangecoca leaf has been an important part of Andean culture for thousands of years. But when one indigenous woman decided to use the plant in a drink she calls Coca Pola, she awoke a sleeping giant. Today on the show, a small business goes head to head with Coca-Cola over a trademark dispute.

For sponsor-free episodes of The Indicator from Planet Money, subscribe to Planet Money+ via Apple Podcasts or at plus.npr.org.

Music by Drop Electric. Find us: TikTok, Instagram, Facebook, Newsletter.